Entertainment

‘Avatar’ Rerelease Kicks Off Overseas; Shanghai Disney Special Screening – Deadline

Disney began the overseas rollout of James Cameron’s remastered reissue yesterday Avatar in five early markets where the Na’vi saw a combined gross of $877K. The high dynamic range version in 4K was No. 1 in France at $513K, 8% higher than the comparable 3D reissue of Titanic in 2012.

In Korea, the 20th Century Studios movie was #3 behind two local titles (through Thursday, $277K has been made for it). Elsewhere, Avatar came in at number 2 in Saudi Arabia and number 1 in both Belgium and the Philippines.

Today he adds markets such as Germany, Italy, Australia, Brazil and Mexico. In total, Avatar will play on more than 8,000 offshore screens and across North America this weekend.

As we reported on Wednesday, social media was buzzing when it emerged sneaky images of the upcoming sequel, Avatar: The way of the water, was tagged at the end of the movie. The reactions were very positive.

Disney

Meanwhile, Disney pulls out all the stops when it comes to Avatar and China. To coincide with the opening of Shanghai Disney Resort’s Avatar: Explore Pandora immersive exhibit, the park held a special screening of the film, featuring a message from the filmmaker.

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In China, the one-time screening used CINITY technology developed in the country. Avatar is not widely available on the market as it was in cinemas last year.

The news follows report that China Film Group executives were recently treated to a screening of footage from the upcoming Way of Waterreceiving a surprise greeting from Cameron.

It’s too early for a word Avatar 2 release in China, though it’s a huge market for the franchise with the first film going over $200 million there in 2010, and the reissue bringing in $58 million. That pushed the Na’vi past Avengers: Endgame to reclaim the crown of highest-grossing film of all time at the worldwide box office.

Shanghai Disney’s Explore Pandora, a temporary installation slated for a six-month engagement, will be the first Avatarthemed traveling exhibit hosted in a Disney park around the world. Designed in collaboration with Lightstorm Entertainment and Disney Location-Based Experiences, the walkthrough exhibit offers guests an exploration of the fantastical alien moon of Pandora, the culture of the Na’vi, and their bioluminescent environments.

It measures 1,400 square feet and features life-size recreations of iconic landmarks from the film, including the Tree of Voices. Standing six meters high, the centerpiece is a glowing recreation of the film’s sacred place of connection with whispers of the Na’vi ancestors.

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High-tech interactions include the Amplified Mobility Platform (AMP) suit simulator, as well as an opportunity to become ‘Avatarized’. There is also a shopping experience.

Avatar: The way of the water begins overseas on December 14 this year and lands in North America on December 16.

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