Here’s a horribly possible idea that certainly won’t happen: Apple Watch Series 8 and Apple Watch Series X. Ah yes, Apple’s beloved Roman number 10, back for another round of being called “ecks” as in the letter X. There an argument has been made for using Apple Watch Series X over the more expensive Series 8 this year.
The case for Apple Watch Series X
Apple Watch Series 8 Pro is the logical name for this year’s controversial top version. Apple would reportedly drop the Jony Ive-inspired Edition strategy of selling a better-than-stainless steel watch with the same guts for a higher price. Instead, Apple is expected to reuse the titanium Apple Watch this year as the best version on paper.
Better screen, new design, same chip. Sounds familiar? That’s a lot like the strategy Apple used when it released the iPhone 8 and iPhone X in 2017. Apple skipped the iPhone 9 and went straight to iPhone X (pronounced 10) because it was much more modern than the iPhone 8 (which looked a lot like the iPhone 6). Apple sold the more updated product for a $300 premium.
Strategically, the Apple Watch Series 8 and Series 8 Pro (or whatever Apple calls it) sound very similar. The normal Apple Watch gets a modest update every year. The more technically impressive version yields designs that take longer to be sold at the usual prices and profit margins.
It really does feel like the Apple Watch is having its iPhone X moment.
A reason for Apple Watch Series 8 Pro
Apple Watch Series 8 Pro is clunkier and more gadget-like. It’s not as elegant as Apple Watch Series 8 Edition, but it’s no longer either. And while Apple did well with its iPhone 8 and iPhone X strategy, it backfired a year later with the iPhone XR and iPhone XS naming scheme; then Apple switched to iPhone 11 and iPhone 11 Pro. This better communicates that the cheaper model is the mainstream flagship, while the more expensive version just has more stuff.
Apple Watch Series 8 and Series X are fine for this year, but the pattern would suggest Apple Watch Series 11 and Series 11 Pro next year. It probably makes the most sense to go straight to the cohesive and clear marketing names from the get-go. But again, it’s Apple, so left field names that few see coming are typical.
Anyway, I’m still thinking about this rumored Apple Watch with bigger screens and an updated look as the Apple Watch Series X equivalent. What do you think Apple should call its new watches if the layered strategy is correct? Share your thoughts in the comments!
FTC: We use auto affiliate links that generate revenue. More.
Check out 9to5Mac on YouTube for more Apple news: