Technology

Apple continues to be the favorite to land Sunday Ticket



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Apple had emerged as the favorite to secure the NFL’s Sunday Ticket franchise. After securing the rights to the Super Bowl halftime show and more than $250 million for five years, the signs seem even clearer that Apple will be the new home of Sunday Ticket.

Via Tripp Mickle from de New York Times, negotiations between the NFL and Apple have been “dragged” because of the price the league is seeking. The NFL reportedly wants $2.5 billion a year for the out-of-market games package.

The NFL has discussed Sunday Ticket with Google, Amazon and Disney. Multiple reports have pinned Apple as the ultimate winner. According to Mickle, executives from both the NFL and Apple have told business partners they expect to close a deal.

Mickle also reports that the NFL has encouraged other media companies to make bids. However, some were suspicious of the possibility of becoming a pawn in the wider chess game between the NFL and Apple.

For years, networks have paid a premium for NFL rights to increase the rest of their offerings. Apple could do just that, if it acquires Sunday Ticket.

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In July, Commissioner Roger Goodell said a decision on Sunday Ticket would be made in the fall. Fall has officially begun. It ends in less than three months.

In less than four months, DirecTV’s 28-year hammerlock on Sunday Ticket ends. Many consumers would rather see it stop sooner. Sooner or later we will all know where Sunday Ticket will be in 2023.



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